Zoe Foster talks beauty writing

Posted November 21st, 2012 by in

She’s enjoyed ten years working in the beauty industry. She’s had an outstanding magazine career and worked for publications including Cosmopolitan, Harper’s BAZAAR, primped.com.au and Mamamia. And she is an award-winning novelist.

She is Zoe Foster.

Yesterday I had the pleasure of meeting Zoe at a beauty workshop held by Revlon at Myer, Melbourne. I took the opportunity to have a chat to her about her career as a beauty journalist.

Beauty guru Zoe Foster speaking at the Revlon/Myer makeup workshop. | Photo: Sharon Green

Beauty guru Zoe Foster speaking at the Revlon/Myer makeup workshop. | Photo: Sharon Green

When Zoe first started out in her journalism career she did not know that she wanted to be a beauty writer. She studied media and communications at university and on graduating she landed her first magazine gig at kid’s title Mania, before moving on to Smash Hits. She was then approached by Mia Freedman and asked to work as a beauty editor at Cosmopolitan, which Zoe says came about in an interesting way. “The reason Mia hired me was very telling – she said ‘you don’t know anything about this [beauty] and that’s going to bring a great tone to the magazine’.”

Zoe admits that this was the best way to start out with beauty writing, by knowing nothing about it at all, because it forced her to research harder and find out more about products. From her experience working in magazines, Zoe unveiled her passion for beauty and her willingness to share that information with others.

“I started my blog Fruity Beauty back in 2005, and blogging was very primitive back then. But it seemed to me like a good way to have a one-on-one conversation with women, because you learn so much as a beauty editor. You meet so many experts in the field and you learn so much. I just didn’t find there was enough space in the magazine [to explore all of this] so I took it online. You’re learning, you’re learning, you’re learning and as you go, you change what you think about things. So you’ve got to pick and choose what you think works for you.”

For those wanting to break into beauty writing Zoe advises keeping on top of the latest beauty trends, and attending makeup workshops and events is a great way to start. She recommends speaking to makeup artists as they are an excellent resource that aspiring beauty writers have access to at a makeup/beauty counter or at a department store. “A makeup artist can teach you so much, if you just sit down and have your makeup done. There are so many things you can learn from them.”

Zoe also believes it is vital to stay abreast with what is happening in the beauty industry. “Just keep writing. And keep reading – there are so many good blogs out there that you can read. To be a good writer, you’ve got to be a good reader.”

Me with the lovely Zoe Foster. | Photo: Sharon Green

Me with the lovely Zoe Foster. | Photo: Sharon Green

Following an exciting career working in magazines, Zoe seems to have carved her niche. She’s forged her own path, made a name for herself, and is now enjoying working on independent projects. “I’m always writing. I’m writing my sixth book at the moment. I’ve always wanted to have a column and write books and I’ve finally moved that way. So beauty is something I do for fun now. I write on Fruity Beauty and just have fun with it.”

Her book Amazing Face is a bible documenting all the tips and tricks Zoe has learned as a result of working in the beauty industry. “I wanted to realign how everyone was thinking about beauty. And it’s kind of got me back to basics. But a lot of women just need to get back to basics.”

But what is it about Zoe that makes her so likeable? Her quirky writing style, bubbly personality and impressive career undoubtedly have a lot to do with it. And, perhaps, the fact that she is taking things in her stride and is, as she puts it, “just having fun with it”.